Vegetables. Fruits. Salads. Ready Pac Foods is synonymous with many pre-packed salads and healthy fruit and veggie snack alternatives that are in plain site. They do generic brands for Albertsons, Safeway, and Target to name a few. Their base brands of Ready Pac, elevAte™ salads, and Bistro Bowls were what we were tasked with to redesign. Fresh from the farm with a touch of appetite appeal.

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PROJECT SCOPE:

BRANDING • PACKAGING