MICRON has established itself as the premium PIGMA ink based pen. We want to be able to upgrade the look of this iconic brand by highlighting the major brand identifiers upon which the look has been established and create an organized and consistent packaging system.
We partnered with with Cultivate Creations to create the new packaging. In order to maintain the MICRON brand integrity, we wanted to keep the design close in to the original, but update it to look more contemporary.
In the end, over 80 SKUs were produced from the redesign. There were several directions explored, including possible cherry blossom illustrations to highlight their parent company, Sakua, but this final design proved to be strongest amongst costumer feedback.
PACKAGING • ILLUSTRATION