We love coffee. Coffee is good. Yum yum yummy. And this was a great opportunity for MIND THE FONT® to make a powerful and fun coffee brand.
A means to heat your water, pour through a filter contained with coffee grounds, and then catch your delicious java in a container, is the basis for how to brew coffee. Simply put, all you really need is a kettle and carafe...and great coffee.
The navy blue represents meanings of depth, trust, and loyalty among other things. And, this coffee is premium, fair-trade, and organic; all qualities exemplified by the strong use of blue used prominently throughout the branding, packaging, and cafe retail space. The mixture of word marks and artwork plasters the walls and becomes its own deliciously beautiful creature.
BRANDING • PACKAGING • ENVIRONMENTAL