MIND THE FONT® teamed up with artist Manuel Martinez to develop a fun brand that focused on the beauty of the Mexican culture and its people. Día de los Muertos is a tradition that goes back to honoring loved ones and remembering how the lived, rather than be saddened by their passing away. Celebrations of loved ones come through food, song, and dance.
 

This brand was inspired by the contemporary Day of the Dead practice in which people leave food or other offerings on their loved ones’ graves, or set them out on makeshift altars called ofrendas in their homes. 

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You can view more of Mr. Martinez's work here.

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PROJECT SCOPE:

BRANDING • PACKAGING • MERCHANDISE