When MIND THE FONT® was asked to create a brand for yoga instructor Setareh Moafi, we saw her teaching and interaction as a means of balance, unity, and grace. A circle is symbol of unity. It is symbolic of life. Symmetrical and perfectly balanced.

 

Many times, circles often intersect in life to create balance, or something incredibly new. And for us, those intertwining circles were best represented though a butterfly. A symbol in many cultures as hope, life, change, and rebirth. In encompasses the circle by showing how it relates to balancing all things within, and around, itself.

​

PROJECT SCOPE:

BRANDING • WEBSITE • MERCHANDISE